Sound

During our trailer we used a variety of sound techniques, some of the shots have backing music edited over them, some use the sounds of the clip and others shots use both.
Blumhouse productions was  one of our institutions and it has some very effective music over its title sequence, because of this we didn’t add any other sounds over it. Although Blumhouse productions title has their own music, our other institution, Brain Damage Films, had none. The music we added over these titles carried on over onto the first few clips. This bit of music is quite slow in pace and compromised of not too many different sounds, it is almost monophonic which is good to have near the start of a trailer because it allows for a less subtle increase of pace as the trailer progresses. It starts off calm but then gradually becomes more high pitched and eerie. The flow of the music is abruptly stopped at the start of a clip with some brief monologue which is used to introduce the plot of the film and the presence of evil. We used the abrupt stop in an attempt to grab the audience’s attention although looking back on it, a fade would have probably worked and sounded better.  After this clip some more backing music is added in the form of an increasing loud and fast heart beat, this is very effective at building the tension that the audience feels and helps give them the impression that the film fits the genre when paired with the fast paced clips. The denotation paired with the heart beat also allows the audience to feel how the character is feeling.
The increasing pace of this trailer is common in trailers in general but especially in horror trailers, conforming to the conventions of other horror trailers is effective at assuring the audience that the film will include the things they expect from a horror film. Being a new film with no sequels or prequels it would be risky to use a trailer that subverts all the norms and clichés of horror trailers. Some aspects of the trailer subverts the conventions, having our own choice of music over the distribution company is not common in any genre, but the only other option was to have none so we had to do it. Subverting convention and clichés can be risky but in our trailer many have been conformed to, this can make the little subversion effective at peaking audience interest.

Film poster original idea

Poster analysis - paranormal

 The first thing i notice about this poster is the title, the red font on the black background grabs your attention and draws your concentration to the title of the film, the release date of the film is also in red which has the same effect as the title which is important because even at a quick glance someone will know the title and when they can go and see it.
The poster has multiple reviews on it, all of which assure the audience that the film is worth watching and 'one of the scariest movies of all time'. Reviews are great and effective on posters as it tells the audience that other people like them, have those views on the film. On our poster we will use a black background and red font for the release date and title. We will also include reviews but with star ratings which is not included on this poster.

Costume

In our second shot the character is wearing a coat and black jeans. Having the character wear a coat suggests the film is set in a cold, wet place which is a common theme in horror films, some of which include; 'Friday the 13th'  'The Amityville horror' and 'Halloween'. Coats can also be used in horror films to add connotations to characters. It could be used to suggest the character is weak and that they are vulnerable to the elements. Often paired with this is would be an antagonist that is wearing no sort of coat which makes the antagonist seem more powerful. Another use for coats, in particular puffy coats would be to make one of the victims seem big and powerful before anything happens to them, this further elevates the perceived threat of the antagonist. Generally the antagonist would wear dark clothing in horror films but that wouldn't be possible in our film, although having the protagonist wearing dark jeans still gives the same impression, it gives the idea that where the film is set is not safe.

storyboard anamatic

Our unfinshed film

poster analysis - resident evil: afterlife

The title of this film gives us a lot of information and suggests a lot:

• The use of the colon tells us there is more than one film in the resident evil franchise, which is helpful as it suggests the franchise is successful and therefore likely to be a good film. This will not apply to our poster.
• The E in evil is much bigger and more pronounced than any other E on the poster which draws attention to the type of film it will be and also makes it obvious that 'evil' will be one of the themes, which will grab he target audiences attention.
•  The fact the title is in a different, much more interesting font than the information about the release takes you away a little from the fact the film in fiction, and tells us the film is not merely ordinary.
• The fact the character on the poster is leaning on the title and it is slanted gives us the idea that she can contest the resident evil in the film, and that she is likely to be the protagonist.
• The backdrop is dark and it is raining which gives us the idea the film is not set in an ot very  nice place.