Audience profiling - statistics

This image clearly and effectively show useful facts and figures about the attendance to Paranormal activity. It shows that although the majority of the audience were male, this was the case only slightly which is not a common in horror films as it is quite strongly male dominated. The reason behind how close they were could be due to the certificate and the style of the movie. Being a 15 it could attract a large number of teenage couples and is unlikely to show really gory scenes which are rarely celebrated by the female audience, as well as this the film soon became 'THE' thing to see due to how jumpy the film is and how the audience reactions really input on the ambiance of the screening. Although it was a scary film, it was a fun scary, people went in knowing they would come out scared but knowing they had a blast. With our film being very similar to Paranormal Activity in both content, story and theme we are drawn to a 15 rating, but despite this, a horror film could be more likely to attract horror fans if it is an 18. We had to weigh up between a certificate that allows a wider audience to view it, or a smaller audience but a more attractive film to the general horror audience. The class % is very interesting as it shows that the smallest % of the audience was C2 which is skilled manual workers. A possible reason behind this could be the social class of the characters in the film, poorer people may not want to watch a film about those better off than them, although this is unlikely as a high percentage of those that viewed the film were in the D and E classes which is lower than C2. Another reason may be this; the stereotypical manual worker could likely be a builder or mechanic, both of which we would assume are male and also fairly macho, they are unlikely to get scared by young men or women being at risk because it's not someone they can relate to.This could explain why D and E class % was so high because semi and unskilled manual workers (D class) are likely to be young men/teenagers so they are threatened