We made several changes to out original poster to come up with the final. We enlarged the image of the eye to fill up most of the poster but didn't fill the whole poster as we felt it was more effective to leave certain bits with a black background as it makes those bits easier top see and read. Having the image behind text is more effective than having one on side because it draws the audience's attention more effetively to the poster and the title. We also changed the font of the title as the previous one didn't look dark enough, it looked to much like a red you would see in noddy, not in a horror film.
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