Sunday 30 September 2012

500 days of summer trailer analysis


The target audience for rom coms is prodominantly female and consists of mainly young women and teenagers, the majority of the mlae audience is likely to be fom taking their girlfriends or watching it witrh female friends. The trailer kicks off with an awkward moment with 'the perfect girl' in a suspected confined space with no exit at that time. Having the perfect girl in the film leaves the female audience aspiring to be like her, similarly having the male protagonist as a well known actor who women love engages the mlae audience also as they now have a rival or a character to aspire to. The awkward moment almost always happens in rom coms and it is always betweeen the protagonist and the person they are destined to fall head over heels for. To add to the awkward moment it always end with the protagonist looking like an idiot. Showing this scene at the start of the trailer is effective as it introduces the comedy right away which is half the reason the audience are watching, although the other half is shattered by the narration about 10 seconds later when it says "this sik not a love story". Despite this, the scenes of them having fun  and the male protagonist stating he wants to get her back, give us the idea they may get back together and therfore a love story is born, With this we have to question. The question is probably the most effective way of getting th eaudience interested in the film as it engages them. Now that the audience are asking themselves if they will they are thinking more and more about the film and become increasingly likely to watch it, We start to se quick clips of footage of their time together (in which they look very close and suggests the romance could take place again) and we see a clip of them runnning through a shop, scenes like this are not uncommon in films but never actually take place in the real world, this isn't only fitting the comnvention of rom coms perfectly but it also excites the audience as they want a relationship like that, it has the same affect on the audience as a hulking, hard nut hero in an action film interests the young men, who want to be just like them.

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