The Sweeney - target audience

'The Sweeney'is an action film based on a police duo, who are part of the flying quad called the sweeney. This is a modern adaptation of the hit 70's television show, therfore appealing to the older audience of the televison show. The action audience is primarily male and the aggression and presence of Ray Winstone's character is an aspect of the trailer that attracts the male audience. The car driving through walls and smashing into others is the sort of destruction we expect from an action film and the excitement of these scenes excite and attract the younger male audience of about 16+, the 15 cert is perfect as a large number of 15-17 will want to watch it and would not be able to if it was an 18 cert.