500 days of summer trailer analysis

The target audience for rom coms is prodominantly female and consists of mainly young women and teenagers, the majority of the mlae audience is likely to be fom taking their girlfriends or watching it witrh female friends. The trailer kicks off with an awkward moment with 'the perfect girl' in a suspected confined space with no exit at that time. Having the perfect girl in the film leaves the female audience aspiring to be like her, similarly having the male protagonist as a well known actor who women love engages the mlae audience also as they now have a rival or a character to aspire to. The awkward moment almost always happens in rom coms and it is always betweeen the protagonist and the person they are destined to fall head over heels for. To add to the awkward moment it always end with the protagonist looking like an idiot. Showing this scene at the start of the trailer is effective as it introduces the comedy right away which is half the reason the audience are watching, although the other half is shattered by the narration about 10 seconds later when it says "this sik not a love story". Despite this, the scenes of them having fun  and the male protagonist stating he wants to get her back, give us the idea they may get back together and therfore a love story is born, With this we have to question. The question is probably the most effective way of getting th eaudience interested in the film as it engages them. Now that the audience are asking themselves if they will they are thinking more and more about the film and become increasingly likely to watch it, We start to se quick clips of footage of their time together (in which they look very close and suggests the romance could take place again) and we see a clip of them runnning through a shop, scenes like this are not uncommon in films but never actually take place in the real world, this isn't only fitting the comnvention of rom coms perfectly but it also excites the audience as they want a relationship like that, it has the same affect on the audience as a hulking, hard nut hero in an action film interests the young men, who want to be just like them.

The ring trailer - analysis of conventions and cliches

The ring (2002) is remake of the hit asian horror by Hideo Nakata (1998), one of the differences is the adaption from Asian horror into a mainstream horror. Things like linen closets are very popular in Asian horrors but just arent seen as scary to the mainstream audience, but the adaptions in the mainstream version made it a whole lot scarier to the mainstream audience, which is why the remake grossed over $249m worldwide (box office mojo) and Hideo Nakata's grossed just over $13m (wikipedia). The trailer starts off with us hearing a creepy voice telling us the plot behind the video tape, the context of the monologue in itself gets the audience interested as they now know a summary of what the movie is about and that strange deaths occur, from this th eaudience is re-assured that this film will include themes that are hits in mainstream horror. At first we cant see who is talking just quick glimpses of different things one of which appears to be a photo that is brushing its hair. very trippy. When we do see who is talking we see a gothic looking girl with straight black hair telling the story, with a smile on her face, to another girl who has fair hair and looks shocked. The two girls fit the horror cliches perfectly, the girl telling the story is our creepy teen synonomous with hit horror films like 'The Omen' and 'The Exorcist', adding this into the trailer is very effective as it shows the audience that they will get the things that scare them in the film. The innocent looking fair haired girl who looks shocked as shes being told the story fits the bill as the victim. The girl is obviously  victim and that is the thing the audience want to see the most, who wants to watch a horror with no victims? Throughout the trailer eary music is playing in the background but as the trailer goes on the musci intesifies and gets faster paced, accompanying  the faster music is clips of more and more supernatual going on until a climax at the end of the trailer where the music finishes with a scream. The only thing to follow this is the Poster image you cans ee at the top, after the climax is the best time to add the image as the audience is concentrating on the trailer more than at any other time.

The Sweeney - target audience

'The Sweeney'is an action film based on a police duo, who are part of the flying quad called the sweeney. This is a modern adaptation of the hit 70's television show, therfore appealing to the older audience of the televison show. The action audience is primarily male and the aggression and presence of Ray Winstone's character is an aspect of the trailer that attracts the male audience. The car driving through walls and smashing into others is the sort of destruction we expect from an action film and the excitement of these scenes excite and attract the younger male audience of about 16+, the 15 cert is perfect as a large number of 15-17 will want to watch it and would not be able to if it was an 18 cert.