Dark Knight poster analysis

Although 'The Dark Knight' is not a horror film, this poster is a great example to follow for our poster. There is a little bit of writing at the top which says ' Welcome to a world without rules' on it's own it doesn't really mean anything, combine it with the sky filled with smoke and the decaying building, it adds a huge amount of connotation. Giving clues but no answers like this poster does is very effective, it makes the posters audience question what is going to happen, and whats gone wrong, even people that aren't particularly fans of batman will still be interested to see if batman can handle his next challenge. The poster doesn't just get the current audience excited, it gets others that have not seen the films interested (which is a great way to increase sales). The flaming bat on the collapsing building makes the audience think maybe batman is responsible for the destrucion, this again is very effective as it gets the audience asking questions and therefore interested. The main attraction to the batman franchise is the hero himself, so having him standing strong, infront of a collapsing building with his fists clenched adds a huge amount of buzz to the film as people essentially want to see how strong he is. Although 'The Dark Knight' is not a horror film