Sunday 3 March 2013

poster analysis - resident evil: afterlife

The title of this film gives us a lot of information and suggests a lot:

  • The use of the colon tells us there is more than one film in the resident evil franchise, which is helpful as it suggests the franchise is successful and therefore likely to be a good film. This will not apply to our poster.
  • The E in evil is much bigger and more pronounced than any other E on the poster which draws attention to the type of film it will be and also makes it obvious that 'evil' will be one of the themes, which will grab he target audiences attention.
  •  The fact the title is in a different, much more interesting font than the information about the release takes you away a little from the fact the film in fiction, and tells us the film is not merely ordinary.
  • The fact the character on the poster is leaning on the title and it is slanted gives us the idea that she can contest the resident evil in the film, and that she is likely to be the protagonist.
  • The backdrop is dark and it is raining which gives us the idea the film is not set in an ot very  nice place.